Guest blog : Mobile UK has produced an innovative educational tool to challenge perceptions of mobile connectivity
Mobile UK, the mobile industry’s trade body representing EE, Three, Virgin Media O2 and Vodafone, has developed and created a new and interactive online educational tool designed to challenge and educate what people know about mobile connectivity and the infrastructure that sits behind it.
Mobile UK created this interactive landscape after identifying the importance and long-term value of educating audiences on what mobile infrastructure is, how it works and how it enables us all to fulfil our day-to-day activities.
The online tool, part of Mobile UK’s Live Better Connected campaign, provides an immersive experience to discover how mobile connectivity touches every aspect of our daily lives whilst highlighting the physical network infrastructure powering the ‘invisible signals’ we depend on.
The interactive landscape is segmented into four different sections, including a typical UK town centre, suburban area, an industrial estate, and a rural countryside setting. It showcases how mobile networks are intricately entwined with our everyday home and work routines and business and industrial operations.
As well as taking a tour of these typical everyday environments, users can unveil the infrastructure that enables mobile connectivity with a simplified look at the towers, poles, and antennae that support and broadcast mobile signals.
This innovative online landscape bridges the gap in public understanding of mobile connectivity, making complex technical explanations accessible to individuals of all ages.
Accompanying this digital tool is the 'How Connected Are You?' challenge, an engaging survey intended to challenge people's perception of their own connectivity. Early results from this challenge are already reshaping conventional notions, revealing that the average person relies on and utilises more devices and connectivity than they might first realise.
For more information, facts, statistics, case studies, and infographics, explore Mobile UK’s Live Better Connected campaign here.
Written by Mobile UK.
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Josh Turpin
Josh Turpin
Josh joined techUK as a Programme Manager for Telecoms and Net Zero in August 2024.
In this role, working jointly across the techUK Telecoms and Climate Programmes, Josh is responsible for leading on telecoms infrastructure deployment and uptake and supporting innovation opportunities, as well as looking at how the tech sector can be further utilised in the UK’s decarbonisation efforts.
Prior to joining techUK, Josh’s background was in public affairs and communications, working for organisations across a diverse portfolio of sectors including defence, telecoms and infrastructure; aiding clients through stakeholder engagement, crisis communications, media outreach as well as secretariat duties.
Outside of work, Josh has a keen interest in music, painting and sailing.
- Email:
- [email protected]
- Phone:
- 020 7331 2038
- LinkedIn:
- https://www.linkedin.com/in/josh-turpin/
Tales Gaspar
Tales Gaspar
Tales has a background in law and economics, with previous experience in the regulation of new technologies and infrastructure.
In the UK and Europe, he offered consultancy on intellectual property rights of cellular and IoT technologies and on the regulatory procedures at the ITU as a Global Fellow at the European Space Policy Institute (ESPI).
Tales has an LL.M in Law and Business by the Getulio Vargas Foundation (FGV) and an MSc in Regulation at the London School of Economics, with a specialization in Government and Law.
- Email:
- [email protected]
- Phone:
- +44 (0) 0207 331 2000
- Website:
- www.techUK.org
- LinkedIn:
- www.linkedin.com/in/talesngaspar
