06 Dec 2024

Guest blog: Maximise your G-Cloud 14 listing

With more than 5,000 suppliers listed on G-Cloud 13, less than 30% ever secure contracts due to stiff competition and limited visibility. Now that G-Cloud 14 is live, suppliers need proactive strategies to stand out in such a noisy procurement environment, build pipelines, and engage relevant stakeholders to get ahead of competitors.

On 28 November 2024, John Witt, CEO and co-founder of Stotles, hosted a presentation detailing how suppliers can go beyond the framework and use public sector data to get the most from their G-Cloud listing. 

Click here to access the recording and write-up of the session.

This session covers:

G-Cloud basics

Understanding the foundation is key to leveraging G-Cloud effectively. In this segment, the workshop explored:

  • The opportunity G-Cloud 14 presents to suppliers.

  • Trends of what suppliers are successful.

  • How tough the competition is.

Slide 86.jpg

 

Myths, realities and challenges

Effectively navigating G-Cloud requires clarity on its unique dynamics. This part of the session debunked common misconceptions and highlighted:

  • Myths about how contracts are awarded on G-Cloud.

  • The realities of competition among thousands of suppliers.

  • Challenges suppliers face, such as limited visibility and resource constraints. 

Slide 93.jpg

 

What are the best-in-class suppliers doing now?

To stay ahead, learning from top-performing suppliers is essential. This section provides:

  • Insights into successful strategies used by top G-Cloud suppliers.

  • Examples of how leading suppliers engage decision-makers early.

Proactive approaches to building a steady pipeline and creating standout listings.
Participants left this session with actionable tactics to emulate industry leaders and secure more contracts.

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Next Steps

G-Cloud 14 presents both opportunities and challenges for suppliers striving to secure public sector contracts. Success requires more than just being on the listing. It demands a proactive approach to visibility, engagement, and pipeline development. By leveraging the strategies from industry leaders and debunking common myths, suppliers can position themselves for success in a highly competitive market on this framework.


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The techUK Central Government Programme provides a forum for government to engage with tech suppliers. We advocate for the govtech sector, evangelise tech as a solution to public sector challenges, facilitate market engagement, and help make the public sector an easier market to operate in. Visit the programme page here.

 

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Heather Cover-Kus

Heather Cover-Kus

Head of Central Government Programme, techUK

Ellie Huckle

Ellie Huckle

Programme Manager, Central Government, techUK

Austin Earl

Austin Earl

Programme Manager, Central Government, techUK

Annie Collings

Annie Collings

Programme Manager, Cyber Security and Central Government, techUK

Ella Gago-Brookes

Ella Gago-Brookes

Team Assistant, Markets, techUK