UK signs news trade pact with Thailand - What does it mean for business?

The UK & Thailand have signed a trade pact, opening new opportunities in the Thai market for British Businesses.


Introduction

The Minister of State for Trade Policy, Douglas Alexander MP, has signed an Enhanced Trade Partnership (ETP) with Thailand, opening new doors for UK firms. This agreement particularly benefits sectors like high-tech exports, digital trade, and professional services.

What is the agreement?

The ETP is designed to increase market access for British exports by removing non-tariff barriers. This includes simplifying customs procedures and regulatory frameworks, making it easier for UK businesses to export goods and services to Thailand​. While the ETP is not a full free trade agreement, it lays the groundwork for one. Both governments have committed to exploring a full FTA in the future, which could further enhance tariff reductions and open even more sectors to British businesses​.

Thai Market Strengths & Opportunities

Thailand has demonstrated strong economic growth over the past decades, and the country's middle class is expected to expand significantly by 2030. Trade between the UK and Thailand already stands at £5.9 billion annually. As the country's economy grows, so will the demand for digital and professional services, providing UK firms with a prime opportunity to enter this developing market.

Beyond financial services and digital trade, the ETP provides access to key sectors such as healthcare, food, automotive, and green technology. These sectors align well with both countries' goals. Thailand's Thailand 4.0 initiative, which focuses on innovation and advanced technology, presents a particularly attractive prospect for UK businesses specialising in clean energy, automation, and artificial intelligence (AI), fostering fertile ground for UK firms to expand into.

Regional Gateway

This agreement comes in the context of a post-Brexit Britain, as the UK Government continues to pursue trade opportunities in the Asia-Pacific region, seizing on new opportunities in an attempt to replace and expand the trade opportunities lost from Brexit. The broader strategic pivot hopes to see UK firms tap into the strong economic performance of APAC, with Thailand exemplar opportunity.

Furthermore, with the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) set to come into force in December 2024, showing a wider picture of UK's attempted trade reorientation. The CPTPP will enhance the UK's trade ties with 11 countries, including Japan, Vietnam, and Malaysia. Thailand's geographical proximity, strong economic performance, its participation in ASEAN, and now with the newly signed enhanced pact make it a natural launchpad for UK firms seeking to expand their operations into neighbouring markets​ covered by the CPTPP.

All the Benefits for UK businesses

  • Easier Market Entry: The trade agreement removes several non-tariff barriers that have made market entry challenging for UK businesses in Thailand, particularly in regulated sectors such as financial services, technology, and healthcare. This includes provisions for streamlined regulatory approvals, which will reduce the time and cost involved in obtaining necessary certifications for UK products. Additionally, mutual recognition agreements for professional qualifications will enable UK professionals, such as engineers and accountants, to practice in Thailand with fewer bureaucratic hurdles. The agreement also simplifies customs procedures, ensuring faster processing of goods and lowering logistical costs for UK exporters.

  • Enhanced Digital Trade: The agreement places a strong emphasis on digital trade, reflecting the growing importance of e-commerce and fintech in both markets. The pact ensures the free flow of data across borders while maintaining high standards of data privacy and security, which will benefit UK businesses involved in digital services and online platforms. It also prohibits data localisation requirements, which have been a significant barrier in some markets, ensuring UK companies can operate without the need to store data within Thailand. Provisions for the recognition of electronic contracts and e-signatures will further facilitate secure digital transactions, helping UK firms expand their e-commerce operations in Thailand.

  • An increasingly advanced market: Thailand’s economic transformation, driven by its Thailand 4.0 initiative, presents significant opportunities for UK businesses. As the country shifts towards high-value industries such as biotechnology, aerospace, and advanced manufacturing, UK companies can tap into new consumer markets, particularly in urban centres where demand for premium products and services is rising. Additionally, Thailand’s push towards developing smart cities and sustainable infrastructure opens avenues for UK firms specialising in technologies such as IoT, renewable energy, and smart urban planning to engage in joint projects and provide innovative solutions.

  • Education and Training: Education and vocational training are key aspects of the UK-Thailand trade agreement, offering numerous opportunities for UK educational institutions and training providers. UK institutions can collaborate with Thailand’s workforce development initiatives to deliver targeted training programmes in advanced manufacturing, healthcare, and digital technologies. These initiatives include establishing UK-led vocational programmes, particularly in STEM subjects, to help upskill the Thai workforce. Moreover, the agreement supports partnerships between universities in both countries, enhancing opportunities for UK higher education providers to establish a stronger presence in Southeast Asia.

  • Collaborative Innovation: The trade pact provides a platform for the UK to export its expertise in cutting-edge sectors like artificial intelligence (AI), automation, and green energy to support Thailand's Thailand 4.0 ambitions. It encourages collaboration between UK and Thai businesses through joint research and development initiatives, funded by both governments, aimed at advancing technological innovations. In addition, the agreement facilitates joint ventures between British and Thai firms, combining UK expertise with local market knowledge. This is further supported by enhanced intellectual property protections, which ensure that British innovators can collaborate in Thailand without concerns about IP theft or unfair competition.

Conclusion

The Enhanced Trade Partnership between the UK and Thailand marks an exciting development in the two countries' trade relations, creating valuable opportunities for UK tech and service firms in a rapidly growing market. As both nations work toward deeper trade ties, British businesses will enjoy easier market access, innovation-driven collaborations, and a strategic foothold in Southeast Asia. For companies ready to invest in emerging markets and leverage their expertise, Thailand now offers even greater potential as a trade destination.


For more information contact: 

Oliver Alderson

Oliver Alderson

Policy and Public Affairs - Team Assistant, techUK

Daniel Clarke

Daniel Clarke

Policy Manager for International Policy and Trade, techUK


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Sabina Ciofu

Sabina Ciofu

Associate Director – International, techUK

Daniel Clarke

Daniel Clarke

Policy Manager for International Policy and Trade, techUK

Oliver Alderson

Oliver Alderson

Policy and Public Affairs - Team Assistant, techUK