Tara Attfield-Tomes
Co-Chair, Lifted Project Birmingham
Tara Attfield-Tomes sits at the heart of the West Midlands ecosystem, as an advisor and consultant in female entrepreneurship. She has a passion for mobilising female founders to drive change and generate wealth for women.
A founder herself, she runs The 51% Club, a thriving community to help female founders scale beyond their wildest dreams. With over 700 members across the West Midlands and Warwickshire, the community delivers events and resources to support women-led ventures, including a fully-funded 12-week growth programme and The Fortuna Fellowship, a first-of-its-kind accelerator that includes the opportunity to pitch for a share of £2 million investment.
She also runs multi-award-winning EAST VILLAGE., a PR agency for female-serving brands that supports early stage to Series A ventures with their founder profiling, media positioning, and market growth.
Tara is co-chair of The Lifted Project, a Treasury-backed initiative to increase the flow of capital to regional, high growth female founders. She also founded and chairs TechWM’s Women in Tech Group.
Through these projects and her advisory work, Tara advocates for policy change and initiatives that create a more equitable landscape for female entrepreneurs but, most importantly, ensures that wealth generation for women remains top of the agenda.