SME Growth Series: How to use video to help grow your business

Name: SME Growth Series: How to use video to help grow your business
Start: 2022-11-17T10:00:00
End: 2022-11-17T11:00:00
Location: Online

10am – 11am 17 November 2022 Online Online

Ed Bevan

Head of SME Engagement, techUK

Ed is Head of SME Engagement and is responsible for shaping techUK’s proposition to our SMEs across the country, ensuring our policy work, market access activity and services benefit the SME community.

Prior to working at techUK, Ed worked in the at the Department for International Trade, engaging with a variety of businesses, particularly SMEs, to understand the benefits of Free Trade Agreements and act as case studies in press and social media. Ed has also worked in policy and public affairs within the voluntary sector, namely the Alzheimer’s Society and the Men’s Health Forum.

Ed holds a MA in International Relations from Leiden University, and in his spare time enjoys spending time with his son, travelling, and visiting historical sites.

Email:: [email protected]

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SME Growth Series

Based on the results from our latest SME survey, the key requirement listed by techUK SME members was customer acquisition. To best assist our members and the industry achieve their growth plans, techUK has created the 'SME Growth Series' to share knowledge from industry experts and help the tech SME community sell successfully..

How to use video to help grow your business

This webinar will look at how small to medium companies can use video to grow their businesses, either through directly contacting potential clients or through social media channels. It will demonstrate how the ‘personality’ of a company can be captured more quickly via video than other communication forms. We will show how individuals can present themselves on video in a better light.

We demonstrate the latest technological advancements in video technology which provide greater interaction and engagement from the viewers. How interactive video can be used for training both people and demonstrating new software. All this will be under the umbrella of ‘cost effectiveness’ - how can lots of high quality content be created at the same time to a strict budget.

Case Study

For the webinar we are looking for a case study. A company which perhaps has been considering video as a communication tool but has been unsure how to move into this arena, or a company that is unhappy with their content up to now. We will create a couple of videos for your social media channel - building your brand into the films and creating a style which you can use in the future. We will also analyse how video could be used on a larger scale within the company using examples of films we have already created.

Agenda

Business Development using video. LinkedIn needs you!
What is your company? What does it do ? Time allowed - 2 minute video
Get personal and the world opens up.
Interactive Video - it will be everywhere in 5 years. Get on board early.
Q&A

Speaker

About Tin Pan Media

Tin Pan Media was founded by ex BBC producer and BAFTA nominated director, Ed Blum. It is a boutique video agency which fully understands the impact of digital content, and we work closely with our clients to bring that to life through video. We pride ourselves on providing innovative communication solutions that really make an impact, from major CEO interviews to animation and graphics for social media, marketing campaigns, to groundbreaking interactive videos.

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