Supercharging Sales with B2B Tech Thought Leadership

During this webinar, Man Bites Dog’s CEO and Founder, Claire Mason, and Technology Divisional Director, Fiona Buckley, will explore how to create thought leadership that genuinely delivers C-Suite sales. 

Did you know, 74% of Billion Dollar Club business leaders prioritise strategic suppliers with compelling thought leadership? According to Man Bites Dog’s latest campaign, technology firms are the second most trusted content source, with 69% of C-suite leaders trusting content from tech and IT consultancy firms more than news media. Claire and Fiona will discuss the difference between a Thought Maker and a Thought Follower and how to craft content that delivers. 

By the end of the webinar, you will have a roadmap to establish your brand as a thought leader of the highest grade: a Thought Maker.

Speakers

Fiona Buckley

Technology Divisional Director, Man Bites Dog

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Claire Mason

CEO and Founder, Man Bites Dog

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Upcoming SME Connect Events

26 February 2025

Stand Out, Sell More: The Power of Visual Storytelling (with Canva)

Online Industry Briefing

12 February 2025

Leveraging Social Value: How Tech SMEs Can Win at Public Procurement

Online Industry Briefing

18 March 2025

Meet the Investors: Birmingham

BGF Panel discussion

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UK Tech SMEs: Driving Economic Growth and Innovation 

 

This report illustrates the critical impact of tech SMEs across the nations and regions. techUK has combined quantitative data from Beauhurst with interviews from tech SMEs to provide both the current macroeconomic picture of tech SMEs, but also the economic and social impact made by individual tech SMEs.

Click to read the report

 

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