Webinar Free

UK Export Academy: Get your business ready for Singapore with techUK

9.30am – 11am 29 May 2024 Virtual

Oliver Alderson

Policy and Public Affairs - Team Assistant, techUK

Daniel Clarke

Policy Manager for International Policy and Trade, techUK

Explore how to grow your services, innovation-led or technology business in Singapore, which is an excellent starting point for expanding your business in the Asia Pacific region.

What you’ll learn

Understand the trading relationship that the UK has with Singapore
Discover the market opportunities for services and tech companies within Singapore
Hear expert market entry advice on how to set up a company in Singapore and market your product or service

Why Singapore?

Singapore is an open, vibrant, and forward-looking country which operates as an excellent gateway for countries to expand further the Asia Pacific region. The fast-growing ASEAN and CPTPP economy is one of the UK’s largest trading partners in Southeast Asia, making it a great place to seek business opportunities in the wider region.

The UK-Singapore Digital Economy Agreement (DEA) came into force in June 2022 and the UK also has an FTA with Singapore, meaning that the UK and Singapore have a very open and digital-friendly trading relationship. With a focus on creating inclusive digital markets, the Singapore DEA offers a great opportunity for growth through the free flow of duty-free digital content, meaning trade can be easier for businesses and consumers, for products like e-books, music streaming services, or technology services.

The DEA has created a range of opportunities for businesses to grow in Singapore in the following sectors:

technology and smart cities
financial and professional services
creative industries
innovation-led businesses
education

The event will also provide practical insights on how to sell overseas and expand into Singapore, from an overview of market opportunities, through to advice from a panel featuring UK businesses who have already started their export journey into Singapore. Bring along your burning questions for our experts!

Our Draft Agenda

The event will feature an explainer on the UK-Singapore trading relationship (incl the DEA) etc), cover the in-market tech opps, panel on the lessons learned, a how to guide to exporting, creating a marketing strategy and growth

Introduction, 9:30am
- An introduction to the DBT's Export Acadamy & techUK event. (Oliver Alderson, techUK)
DEA/FTA/CPTPP Trade Overview, 9:35am
- Gain insights into the UK-Singapore trading relationship, including the DEA, FTA, and Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), to enable attendees to leverage opportunities effectively. (Valeria Vigilante, DBT)
Market Opportunities in Singapore, 9:45am
- Navigating the dynamic landscape of market opportunities within Singapore's burgeoning tech and services sectors, exploring avenues for growth and expansion. (Yeo Zhihan, SG Tech)
Panel: Lessons Learnt from Exporting and Expanding into Singapore, 9:55am
- Discussion on market barriers faced, overcoming challenges, and essential insights for entering the Singapore market.
- Moderator: Daniel Clarke (techUK)
- Participants: Representatives from tech companies and services companies from Tech UK membership who have exported to Singapore
How to Set Up a Company/Trade Export, 10:25am
- Equipping attendees with practical guidance on navigating the intricacies of company setup and devising effective trade export strategies tailored to the Singaporean market landscape.
How to gain traction in the market & scale up, 10:35am
- Gain valuable insights and strategies on penetrating the market effectively and accelerating growth to scale up your business operations. (Matt Borthwick, Scalerr)
Creating an APAC Marketing Strategy, 10:45 am
- Tips and strategies for developing effective marketing plans targeted at the Asia-Pacific region, ensuring businesses can reach their target audience effectively. (Maria Tsarkova, Partas Global)
DBT's Support Available, 10:55am
- Providing an overview of the support services offered by DBT to empower businesses in their expansion endeavors, ranging from strategic consultation to operational assistance. (DBT speaker)
END/Wrap Up, 11:00am